Foarte frumoasa imaginea
Super inspiratie
Multumim
Benrus
Reguli forum
Aceasta sectiune este dedicata exclusiv prezentarilor unor companii, ceasuri de referinta, mecanisme care au facut istorie.
Orice post nou trebuie sa aduca informatii noi sau completari la un articol deja creat. Orice alt tip de post va fi sters fara avertisment.
Aceasta sectiune este dedicata exclusiv prezentarilor unor companii, ceasuri de referinta, mecanisme care au facut istorie.
Orice post nou trebuie sa aduca informatii noi sau completari la un articol deja creat. Orice alt tip de post va fi sters fara avertisment.
o scurta istorie a firmei Benrus
Benrus Watch Company was an American (family run) company. It was founded in New York City in 1921 by three brothers - Benjamin, Ralph, and Oscar Lazrus. The ambitious brothers were Romanian immigrants. The name "BENRUS" was a combination of Benjamin Lazrus first and last names. Hence "BEN"jamin laz"RUS
The early 1920's was a turbulent time for the watch industry as pocketwatch demand was cut in half - this was due to the rising popularity of the wrist watch. The three young brothers saw an opportunity to begin a wristwatch company that produced moderately priced watches for the common-man. On 14 May 1923, Lazarus acquired the legal protection of the trademark Benrus from the Swiss federal office for intellectual property.
The original company headquarters were located in the Hippodrome building on 44th street in Manhattan. While some watch assembly took place there, but the bulk of the manufacture took place in Switzerland. Benrus owned a factory in la Choux de Fond where watches were assembled. This was run by the first woman to run a major Swiss company. At the time all Swiss watches and parts were controlled by the Swiss cartel who provided Benrus with the movements and parts. Benrus also had a factory in Waterbury CT which is where they made the cases for Benrus watches. The company would later own factories in France, St. Thomas, and Virgin Islands in the late 50's early 60's. Interesting fact: Benrus once purchased watch movements from Seiko long before Seiko watches were allowed to be imported to the USA.
The WWII years were a period of gigantic growth for Benrus. Contrary to popular belief, Benrus, like many other watch manufacturers of the time, manufactured watches for WWII servicemen. Most US companies (including watch companies) were brought into the war effort to produce items for military use. Benrus was no different. They had top secret government assignments to manufacture timing devices for use in bombs and weapons. They also continued to sell watches to civilians as they were still able to ship their Swiss movements by sea via Lisbon. The extremely limited supply of affordable watches meant big profits for the company as consumers snapped up whatever watches Benrus could make.
Post-War, Benrus designers went to work fashioning beautiful and dazzling watches that expressed post war civilian life. The resulting designs from Benrus were unique and exaggerated. Designs from this period, with fancy bezels and lugs. The company produced memorable watches like the "Embraceable" - a one piece watch that was slipped on like a bracelet, and also the "Citation" which was named after a famous racehorse of the time. It was a very exciting time for the Benrus Watch Company who played a large role in the Retro-Modern period as we know it. Watches from this period are becoming very collectible today.
Production steadily expanded throughout the 1940's and into the 1950's. Supplies of high quality Swiss movements were not only readily available, but were also inexpensive for Benrus to buy. This was due to high volume and a strong relationship with the Swiss cartel. Benrus even had a German company supplying ebauche movements and parts. The company was positioned perfectly... just as with cars and houses, America was ready to buy a new watch. By the beginning of the 1950s, Benrus was the 3rd largest watch producer in the United States, second to Hamilton Watch, and Bulova. They had also earned a strong reputation for making quality timepieces.
A few pieces of interesting history - the company was the first paid sponsor of a TV program - "the Wizard of Oz". They were also one the first companies to develop a completely waterproof watch. They also manufactured the popular Dick Tracy watch and also made some Disney watches.
In the 1960's through the late 70's, Benrus made military issue watches used by the Army and Navy. These were issued to servicemen fighting in the Vietnam War. By the mid to late 70's Benrus Incorporated was a diversified manufacturer of a number of consumer products. Companies included: Benrus Watch Co. Watches, Wells, Inc. Jewelry, and Destino, Ltd. - Christian Dior Products. An attempt to consolidate all the various manufacturing enterprises under one roof proved to be a much more expensive move than anyone calculated, and a final blow to the company which subsequently filed bankrupt in 1977. The company was then sold, and after passing through several more hands, came under the ownership of the Hampden Company, which also owned "Fantasy Diamonds", with factories in both the Virgin Islands and Chicago. An attempt was made to bring back the Benrus brand under Hampden/Fantasy, which was somewhat successful but short lived. Among others, a reissue of Vietnam service watches proved very popular.
* * *
moderator:
sursa - textul de mai sus face parte din, probabil, singura "istorie" detailata a companiei Benrus si este redactata de catre Kevin James propietarul 'thewatchguy"!
"The Watch Guy" a lucrat la aceasta istorie si preluarea acestia de catre diverse pagini web din lumea orologeriei a generat nemultumirea acestuia atunci cand sursa informatiilor nu a fost specificata.
The early 1920's was a turbulent time for the watch industry as pocketwatch demand was cut in half - this was due to the rising popularity of the wrist watch. The three young brothers saw an opportunity to begin a wristwatch company that produced moderately priced watches for the common-man. On 14 May 1923, Lazarus acquired the legal protection of the trademark Benrus from the Swiss federal office for intellectual property.
The original company headquarters were located in the Hippodrome building on 44th street in Manhattan. While some watch assembly took place there, but the bulk of the manufacture took place in Switzerland. Benrus owned a factory in la Choux de Fond where watches were assembled. This was run by the first woman to run a major Swiss company. At the time all Swiss watches and parts were controlled by the Swiss cartel who provided Benrus with the movements and parts. Benrus also had a factory in Waterbury CT which is where they made the cases for Benrus watches. The company would later own factories in France, St. Thomas, and Virgin Islands in the late 50's early 60's. Interesting fact: Benrus once purchased watch movements from Seiko long before Seiko watches were allowed to be imported to the USA.
The WWII years were a period of gigantic growth for Benrus. Contrary to popular belief, Benrus, like many other watch manufacturers of the time, manufactured watches for WWII servicemen. Most US companies (including watch companies) were brought into the war effort to produce items for military use. Benrus was no different. They had top secret government assignments to manufacture timing devices for use in bombs and weapons. They also continued to sell watches to civilians as they were still able to ship their Swiss movements by sea via Lisbon. The extremely limited supply of affordable watches meant big profits for the company as consumers snapped up whatever watches Benrus could make.
Post-War, Benrus designers went to work fashioning beautiful and dazzling watches that expressed post war civilian life. The resulting designs from Benrus were unique and exaggerated. Designs from this period, with fancy bezels and lugs. The company produced memorable watches like the "Embraceable" - a one piece watch that was slipped on like a bracelet, and also the "Citation" which was named after a famous racehorse of the time. It was a very exciting time for the Benrus Watch Company who played a large role in the Retro-Modern period as we know it. Watches from this period are becoming very collectible today.
Production steadily expanded throughout the 1940's and into the 1950's. Supplies of high quality Swiss movements were not only readily available, but were also inexpensive for Benrus to buy. This was due to high volume and a strong relationship with the Swiss cartel. Benrus even had a German company supplying ebauche movements and parts. The company was positioned perfectly... just as with cars and houses, America was ready to buy a new watch. By the beginning of the 1950s, Benrus was the 3rd largest watch producer in the United States, second to Hamilton Watch, and Bulova. They had also earned a strong reputation for making quality timepieces.
A few pieces of interesting history - the company was the first paid sponsor of a TV program - "the Wizard of Oz". They were also one the first companies to develop a completely waterproof watch. They also manufactured the popular Dick Tracy watch and also made some Disney watches.
In the 1960's through the late 70's, Benrus made military issue watches used by the Army and Navy. These were issued to servicemen fighting in the Vietnam War. By the mid to late 70's Benrus Incorporated was a diversified manufacturer of a number of consumer products. Companies included: Benrus Watch Co. Watches, Wells, Inc. Jewelry, and Destino, Ltd. - Christian Dior Products. An attempt to consolidate all the various manufacturing enterprises under one roof proved to be a much more expensive move than anyone calculated, and a final blow to the company which subsequently filed bankrupt in 1977. The company was then sold, and after passing through several more hands, came under the ownership of the Hampden Company, which also owned "Fantasy Diamonds", with factories in both the Virgin Islands and Chicago. An attempt was made to bring back the Benrus brand under Hampden/Fantasy, which was somewhat successful but short lived. Among others, a reissue of Vietnam service watches proved very popular.
* * *
moderator:
sursa - textul de mai sus face parte din, probabil, singura "istorie" detailata a companiei Benrus si este redactata de catre Kevin James propietarul 'thewatchguy"!
"The Watch Guy" a lucrat la aceasta istorie si preluarea acestia de catre diverse pagini web din lumea orologeriei a generat nemultumirea acestuia atunci cand sursa informatiilor nu a fost specificata.
In niciuna din putinele istorii Benrus nu este specificat un amanunt interesant.
Benrus a produs si ceasuri de bord pentru masini!
Si nu orice fel de ceasuri ci variante care erau pozitionate pe centru volanului si/sau "automatice"!
Pe cel mai celebru dintre ele il "chema" DESOTOMATICsi echipa o varianta Chrysler - DeSoto din anii '950 acum foarte celebra printre colectionari.
- - - - - - - - -
* * *
Intreaga poveste pentru "Benrus - Clock" - aici!
Ceasuri si masini! Eu deja caut ...macar ceasul!
!
Benrus a produs si ceasuri de bord pentru masini!
Si nu orice fel de ceasuri ci variante care erau pozitionate pe centru volanului si/sau "automatice"!
Pe cel mai celebru dintre ele il "chema" DESOTOMATICsi echipa o varianta Chrysler - DeSoto din anii '950 acum foarte celebra printre colectionari.
- - - - - - - - -
* * *
Intreaga poveste pentru "Benrus - Clock" - aici!
Ceasuri si masini! Eu deja caut ...macar ceasul!
!
Ultima oară modificat 20 Sep 2008, 17:12 de către Anonymous, modificat 1 dată în total.
Re: Benrus
Nice! Felicitari!
Si sotia mea poarta un "Endurable" de jumatate de an...
Revin si eu cu poze cand voi putea.
Si sotia mea poarta un "Endurable" de jumatate de an...
Revin si eu cu poze cand voi putea.
Dus cu CEASUL!
Re: Benrus
Frumos!! 
Am vazut parca si la Montana unul,daca nu ma insel in aur.
Foarte frumoase!
Am vazut parca si la Montana unul,daca nu ma insel in aur.
Foarte frumoase!
Ceasornicar,FBHI
Before you judge me, make sure you're perfect.
Good people get tired of being good to ungrateful people
Re: Benrus
Asta "ma" place! 
Ceasornicar,FBHI
Before you judge me, make sure you're perfect.
Good people get tired of being good to ungrateful people